The Basics:

• Growth Plays is hiring a Director of Editorial based in North America.
• You will be responsible for owning the AI-powered editorial process that amplifies the GTM strategies for some of the world’s fastest growing mid-market and enterprise technology companies.
• This position will pay 120K USD.
  • We will also pay for your home internet + coworking space + any office equipment needed.
  • There will be a bonus opportunity based on your performance that will be discussed during the interview process.
• 3 weeks PTO
  • That's 15 days vacation of your choosing AND we shut down fully the last week of the year.

The Opportunity: Defining the Standard for AI-Augmented Content

Growth Plays is a boutique B2B content strategy and SEO agency that works with fast growing mid-market and enterprise companies like LaunchDarkly, AlphaSense, Cortex, and Calendly.

We have successfully integrated AI into our content engine to handle scale. We have "Content Engineers" building workflows and an "Operations Manager" handling project management and logistics. Now, we need a leader to own the standard.

We're looking for a Director of Editorial who understands that AI is a powerful technology, You will not be coding workflows all day, we have content engineers for that. Your job is to be the standard bearer for quality. You will manage the process, the people, and the inputs (Brand Kits & Knowledge Bases) to ensure our content resonates with sophisticated B2B buyers and is completely free of generic AI slop that alienates readers and harms brand perception.

The Team & Your Position

You Manage

• Project/Ops Manager: They handle scheduling, client communications, compiling feedback, and assigning work to freelancers so you can focus on strategy.
• Freelance Network: You will hire, train, and manage our network of freelance editors.

You Collaborate With:

• Content Engineers: You are their internal "client." You provide the feedback loops, identifying where outputs are failing to meet the mark, guiding them to refine workflows and prompts until the output meets your high standards.
  • While you will delegate content engineering and admin work, you will absolutely be rolling up your sleeves to edit complex pieces and refine workflows personally when needed.
• Account Managers: They are your internal "client." When there’s an issue with client deliverables, you will need to work with the AMs to get more context and alter workflows + the human review process to get things back on track.
• You Report To: The Founder & CEO. You will have weekly 1:1s to align on focus, issues, experimentation, hiring needs, and P&L.

What You Will Accomplish

1. Eradicate "AI Slop" & Enforce Quality

• We have a zero-tolerance policy for robotic, low-effort AI writing. You are the firewall.
• You will eradicate AI-isms (e.g., "delve," "tapestry," "in today’s fast paced world") and build systems to spot hallucinations to ensure they never reach a client or their audience.
• You will build and maintain the "Human Review Standards" that our editors use to turn raw AI outputs into polished, high-authority content that feels handcrafted.